Many firms struggle to formalise their purpose with key external audiences despite internal clarity. Purpose is the ‘why’ behind a brand. It defines the ‘heart’ of an organisation, what it represents and the ultimate reason a company exists.
Many firms struggle to formalise their purpose with key external audiences despite internal clarity. Purpose is the ‘why’ behind a brand. It defines the ‘heart’ of an organisation, what it represents and the ultimate reason a company exists.