Strategy & Marketing Group
A formal network for those with responsibility for marketing and business development
The Strategy & Marketing Group is a professional network designed for individuals entrusted with the crucial responsibilities of business development and marketing. The group provides a formal platform for members to collaborate, exchange ideas, and effectively implement their organisations’ strategic initiatives.
Committee
Chair
Leor Franks
Kingsley Napley
Director
Jon Aarons
Rud Pedersen Group
Zoe Bailey
Withers & Rogers
Nicholas Barrows
Trowers & Hamlins
Samantha Bisson
Leigh Day
Stevie Dixon
Oxera
Angela Pitsillides
Crowe U.K.
John Rockel
Knight Frank
Rippan Vig
Watson Farley & Williams
Christopher Wilsher
Collyer Bristow
Benefits of joining Strategy & Marketing Group
Roundtables
Roundtables for up to 20 members – helping members share challenges and solutions.
Additional events
Additional Management team events bringing together members of all Forum Groups.
Develop respect and build trust
Explore ways to develop a relationship of mutual respect and trust with the firmwide leader.
An inclusive forum
An inclusive forum. Other networks exclude those without MBAs or similar management qualifications.
Focus on issues that make a difference
Dedicated to the issues that are particular to the strategic needs of professional services businesses.
Upcoming events
Previous events and reports
Aligning skills and development with growth
Using data to improve social media strategy
Making strategic decisions under uncertainty
Taking strategic advantage of common data standards
Deploying emotional intelligence
The Firm of the Future – Service and delivery models
Leading in Strategy
Masterclass: social networks – the power of the informal organisation
Optimising innovation and productivity
Managing in a hybrid world
Effective virtual marketing in the pandemic-era
Brand, digital and the client experience amidst the pandemic
The Purpose of Purpose
Leading in the business
If Culture is King, Values are the Crown
Optimising your management practices
Sustainability & ESG: What this means for us, our clients and how we can enable sustainable business transition
Designing and implementing strategies for recovery
Member-only roundtable
Leading in: Thought Leadership
Finding your why: A practical session on how to articulate and embed purpose into your firm
Assessing the impact of lockdown
Taking strategic advantage of common data standards
Member-only roundtable
Boost your brand advocacy and firm productivity
Leading in Innovation
Testimonials
“The Forum’s Strategy Group has provided a very useful place to meet with peers from other organisations and to discuss some of the key issues facing all of us.”
Top 10 global law firm
“The Forum offers those of us in the New Law space not just a sounding board but, in its Board Briefings, some fantastically well-curated content – time-saving and thought-provoking in equal measure.”
Co-Founder, LOD
Eligibility
- Chief Marketing Officers or Chief Strategy Officer
- Those with equivalent job titles to CMO or CSO (for example Director of Marketing or Director of Strategy)
- Firmwide leaders
- Client-facing practice group leaders & office heads
- Approved members of other groups