The Professional Services Management Excellence Award 2025

Celebrate your firm’s leadership & management

The winners were announced at a live ceremony at IoD, London on 27 March 2025.

Winners by category

LEADERSHIP THEME

Excellence in strategic leadership

Sponsor : (Nurole)

Second place

Second place

Excellence in social impact

Sponsor: (Wonder)

Second place

BRAND THEME

Excellence in client service

Sponsor: (IoD)

Excellence in client solutions

Sponsor: (CBI)

Winner

Second place

Excellence In marketing and business development

Sponsor: (Ikaun)

Second place

Excellence in thought leadership

Sponsor: (Williams Lea)

Second place

PRODUCTIVITY THEME

Excellence in research

Sponsor: (Centre for Professional Services Research)

Winner

Excellence in skills development

Sponsor: (Harvard Business Review)

Excellence in technology deployment

Sponsor: (MeridianAI)

UK Growth Champions 2025

Accountancy

Architecture

Consulting engineering

Law

Management consultancy

Marketing

Patent attorneys

Property services

Excellence in Strategic Leadership

Winner: Weightmans

The Weightmans strategy has the vision to become a Top 30 £200m business and they are well on the way to achieving this. The strategic plan to help deliver this vision focuses on growth, embeds client needs into the structure, maximises effectiveness and efficiencies and supports their people in professional development. Key milestones have included therestructure to focus on sectors, launching a pioneering apprenticeship academy, merging with RadcliffesLeBrasseur, launching their new purpose See the Possibility and launching CyXcel into North America.

Joint runners-up: Foot Anstey and Harper James

Foot Ansteys leadership team have delivered their Powering Ambition strategy propelling double digit revenue growth, while advancing responsible business practices and delivering exceptional value to clients. Harper James have pioneered an alternative to the traditional law firm achieving impressive organic growth and developing a model of remote working senior solicitors.

Excellence in social impact

Winner: FTI

The judges were impressed by the way FTI’s Impact Through Expertise programme has successfully brought a fresh approach to pro bono work in the consulting sector. Their corporate citizenship programme allows their people to personalise their engagement and this appears to be reflected in the range and value of the projects completed. Furthermore, the uncapped nature of the time spent and its inclusion in BAU performance metrics demonstrates the entire firm’s commitment to achieving Excellence in Social Impact.

Runnerup: HGF

The judges were really encouraged by the enhancements HGF made to its parental leave policies during 2024 and its focus on engaging its people to ensure all colleagues’ needs were met. In particular, we noted that the policy was universal, the firm’s ongoing commitment to monitor and report its adoption, and their intention to work to extend it to colleagues based outside the UK.

Excellence in client service

Winner: Insignia

The judges awarded this entry as the winner for its outstanding strategic execution and measurable impact. The initiative addressed a critical challenge: sustaining excellence amid ambitious growth targets. By implementing a structured client relationship and service management programme, Insignia ensured consistency, engagement, and enhanced client value. Key elements – client panels, targeted training, and added value offerings like webinars and conferences – deepened client relationships and reinforced loyalty. The programme’s strong alignment with Insignia’s core values, combined with measurable outcomes such as increased client insights and retention, demonstrated a clear, strategic approach to sustainable business growth.

Runner-up: William Fry

William Fry LLP’s TechReg Tool secured second place for its innovative approach to client service, delivering clear value through a tailored digital compliance solution. In response to evolving EU regulations, TechReg provides clients with a streamlined, accessible platform to navigate complex legal requirements efficiently. This initiative stood out for its originality, offering proactive support that simplifies compliance, reduces risk, and enhances client confidence. By leveraging technology to deliver expert legal guidance in a userfriendly format, William Fry LLP demonstrated a forwardthinking approach that strengthened client relationships and reinforced the firm’s reputation for excellence in client service.

Excellence in client solutions

Winner: Next-Up

NextUp has effectively created a new category of consulting support: unretirement planning. Many partners approaching retirement have difficulty in relinquishing their roles: coming to terms both with the practical challenges of disengaging from their partnership and with the emotional and psychological ones of severing links that have helped to define their values and sense of purpose. This can adversely affect their well-being and have consequences for their firms in terms of client retention and succession planning. Employing a combination of workshops, retirement fora and crossfirm initiatives to share best practices by engaging with a variety of specialists in the field, NextUp focuses both on helping firms and departing partners to ensure that retirement is handled constructively and positively, and that the former partners’ future paths are exciting, engaging and purposeful.

Runnerup: ForrestBrown

Recognising a shift in the market context for R&D tax advice, and as part of ForrestBrown’s pursuit of overall improvement of professional standards in the tax industry, ForrestBrown pivoted its tax practice into a disruptive consulting offer: FB Consulting. The pivot brought together a range of services and specialisms to enable a more holistic response to client needs than was the market standard. The shift also unlocked significant additional value for both clients and FB Consulting itself linked to a more proactive and collaborative approach to client challenges.

FB consulting has met all of the goals set out in 2022 within a two-year timeframe including revenue and headcount growth and the desired client portfolio. The practice has also been able to unlock data and insights on key trends across the market, powering broader engagement initiatives both within the practice and beyond.

Excellence in Marketing and Business Development

Winner: Pinsent Masons

The firm’s strategy is to grow stronger, deeper client relationships and this project aimed to embed best practice behaviours through an ambitious upskilling programme.

They covered three topics in training: using data to understand the client, techniques for confident business development conversations and growing the client relationship. Each was offered at core, advanced and expert levels.

Widespread buyin was secured (global Board, Heads of Office, Practice Group Heads as well as junior lawyers and administration staff).

In October 2023, online modules were launched and in Spring 2024 in person training was delivered across EMEA(Amsterdam, Dubai, Dublin, Luxembourg and Paris) and the five global practice groupheads fronted weeklong training initiatives.

Success measures:

  • 1,650 attendees 120 sessions
  • 1,200 users of CoPilot, PowerBI and Mural tools
  • An improved pipeline of future business and
  • Ongoing assessment of client views in the annual survey

Runner-up: RPC

This strategic project was driven by a desire for a differentiated “one firm” brand proposition and an international gotomarket strategy extending beyond the firm’s traditional insurance sector.

It started with a Board presentation in summer 2022, resulting in a tender a year later and launched as the new website was unveiled in June 2024.

Education and internal communication featured stronglywith partner champions, an advisory group, workshops at the 140partner conference and a partner roadshow as well as engaging the entire firm during discovery phase.

The strategy shifted from 12 sectors and 13 services to focus on four and eight respectively. The project stretched from visual identity and SEO to ROI.

While it is too early for detailed results there have been significant increases in web traffic to target sector and service pages boosted by improved rankings.

Excellence in thought leadership

Winner: Trowers & Hamlins

Rethinking Regeneration particularly impressed the judges with its aggregating of data to create a distinct and insightdriven foundation for regional roundtables with local regeneration leaders to discuss the challenges in their area and the UK. Findings were then distilled into 9 industry recommendations. Innovatively T&H combined, for the first time, postcode level economic vitality data with localised data regarding attitudes towards regeneration, creating insights to inform local leaders, clients and prospects: providing distinct value and insight. Extensive reuse of the subsequent report internally, and for marketing and relationshipbuilding, reflected the initiative’s strategic importance to the firm. 

Runnerup: Crowe UK

Crowe’s annual Law Firm Benchmarking report is an excellent example of a well-executed industry benchmarking initiative delivering strong value both for participants and Crowe from its 11year commitment.

In 2024 the initiative analysed financial data from 50 law firms, and also their views on such management priorities as sustainability, cybercrime, DEI and emerging trends. With analysis tailored to each firm, participants received a bespoke report and presentation from Crowe’s team of these findings. Recent innovations that provide further value include a supporting podcast, interactive webpages and data visualisation to make complex information easier to understand.

Excellence in skills development

Winner: William Fry LLP

William Fry’s STRIVE coaching programme is redefining early career development in the legal sector. Recognising the challenges of the postpandemic workplace, this pioneering initiative provides personalised onetoone coaching to trainee lawyers, fostering selfawareness, confidence, and professional growth. By embedding coaching as a core pillar of learning, William Fry has set a new precedent in the industry. With strong leadership support and proven impactdemonstrated by record retention rates—STRIVE not only enhances individual performance but also strengthens the firm’s longterm success. A truly innovative and transformative approach to skills development in the legal profession.

Runner-up: Mercia Group

Recognising a critical gap in the market, Mercia Group’s Early Careers Auditing Skills Programme has transformed audit training with a cuttingedgedigital learning approach. Offering over 50 interactive modules aligned with International Standards on Auditing, the programme enables trainees to develop essential skills at their own pace, improving audit efficiency and quality. With over 8,000 module completions and a 95% renewal rate, it has set a new benchmark for audit training, enhancing retention and professional development across the industry. Mercia’s innovation is shaping the future of audit professionals worldwide.

Excellence in technology deployment

This award is for organisations that have harnessed stacks, systems, tools, frameworks, or AI in ways that have a significant positive impact.

Winner: BCLP FLARE

BCLP FLARE is a truly innovative collaboration to deliver a new and unique generative AI (GenAI) lease reporting tool via a strategic partnership.

The objective of the project was to streamline the lease review process, without sacrificing quality and to deliver immediate value to both the firm and clients while providing lawyers practical experience in a cuttingedge development project, fostering innovation and enhancing efficiency.

With a clear strategy and alignment across all stakeholders, FLARE is achieving a remarkable 2535% improvement in time savings on lease review, has surpassed its initial targets, is revolutionising efficiency and expediting deal timelines, and is also enhancing client satisfaction.

Runnerup: DOST Digital InnovationsCentre

The DOST team in Azerbaijan created a Unified Labor and Employment system that serves as the first central hub for regulating labour relations and providing employment opportunities for employers, employees, job seekers, and the unemployed in the country.

Working with senior officials from the Ministry of Labor and Social Protection of Population of the Republic of Azerbaijan, DOST provided a centralized digital platform that integrates job listings, training programs, and employment services and which has exceeded 100,000 user registrations and facilitated over 10,000 training program enrolments, and continues to grow.

Excellence in Research

Winner: Arup

The Grenfell Tower Inquiry, created to examine the circumstances leading up to and surrounding the fire at Grenfell Tower on 14 June 2017, has shed light on numerous issues in the construction sector that were not unique to the UK. The expert’s evidence, including by Dr. Barbara Lane and her Arup team, form an immensely valuable source of learning – but is very difficult to navigate on the publicly available Grenfell Tower Inquiry homepage. This initiative was undertaken to enable others to appreciate and learn from the findings to enable skills development for the delivery of resilient and sustainable design. The judges comment that ARUP has contributed enormously to providing robust evidence to support the digital, sustainable, and twin transition of places in the UK and beyond. Their research strategy has also been at the forefront of creativity, innovation, and sustainability. They have co-partnered in many projects with institutions from different backgrounds, including government, consultancy, engineering, financial institutions, and higher education. 

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