2020 winner

FTI Consulting

In November 2018, this global management consulting firm researched 2,200 business leaders from across the G20 about the challenges and opportunities they face in today’s interconnected, technologically-disrupted and increasingly regulated world.

It calculated a resilience score showing how well companies are prepared to deal with 18 different scenarios which might negatively impact their turnover, value and reputation.

The report was launched at Davos with an event for 400 senior business leaders. There was a multi-country PR campaign and advertising campaign, including in The Economist, video interviews and internal communications.

The campaign generated:

  • 141 meetings with potential clients at Davos
  • 4,000 views of the website and videos
  • 200,000 unique social media views in the first month
  • Press coverage on the front page of the UK Telegraph

A second edition FTI Resilience Barometer is due to be launched at WEF 2020.

Thought Leadership
Danny Wallace, Caroline Das-Monfrais (FTI Consulting) and Charles Cousins (Passle)


2nd place


Brachers’ re-engineering debt recovery initiative transformed debt collectors into customer executives offering advice on suitable, effective payment plans and helping people make important decisions about their financial affairs. By transforming their culture to one of assisting clients’ customers and supporting legal skills with a digital workflow that put customers at the centre, the firm has transformed debt recovery into financial management and made costly litigation a last resort. More importantly, this initiative has redefined debt recovery for the good of clients and their customers.




A&L Goodbody
Womble Bond Dickinson