Research

Professional services trends information and insight are needed by policymakers, leadership teams and investors to make informed strategic decisions. Social and traditional media are also important channels for this type of information. The Forum has therefore organised regular trackers and benchmarks since 2011. These are completed by 98% to 100% of the members of formal research panels.

Trackers provide an informed understanding of 1) the outlook, priorities, activity levels, headcounts and spending patterns of functional leaders at professional services firms; and 2) those leaders’ assessment of firmwide and functional commitment to four themes: AI; Sustainability(ESG); Innovation; and Training/Learning. Trackers also allow anonymous messages to be shared with Government via the Forum. 

Government is highly appreciative of Forum trackers: “A lot of the points raised are similar to those we hear from other professional services firms around skills, use of technology, AI, stability and regulation and it is thus useful to see the Trackers as validating these issues. We use such information anonymously to feed into relevant policy discussions taking place across Government about the views of the sector.” 

Sector Trends research panel

The Autumn 2024 Sector Trends Tracker was completed between 23 September 2024 and 23 October 2024 by an impressive 95% of the 90 members of the tracker research panel of CEOs and C-Suite members at mainly mid-market UK professional services firms.

These are the key findings:

1. The Confidence index has continued to grow from 83% in the last tracker to 86%. The current index is made up of 88% of firms projecting expansion over the next 12 months and 2% contraction. Projected net expansion in new workflow has remained at 86% for three quarters. Headcount projections have also rebounded from net expansion of 50% at the last tracker to 60%, the latter made up of 65% of firms projecting expansion and 5% contraction. This net expansion compares with over 70% for most of 2023.

2. ‘People and the firm as an employer’ still carries most weight at partner/director discussions (58%), followed by ‘Finance & cash flow’ at 57%. ‘Operational performance’ has reverted to fourth place, similar to 2023. By contrast, ‘Operational efficiency’ continues as the top priority for management (61%), followed by commerciality (55%).  As regards the constraints that are preventing firms from achieving optimal performance in the current economic climate, ‘Margin erosion’ and ‘Fee pressures’ remain at the top of the list, followed by ‘Poor economic outlook’ at 41%. ‘Political uncertainty’ has reduced from 29% to 18%, with ‘Regulatory pressures’ increasing from 25% to 30%.

3. ‘Communicating effectively’ and ‘Getting the best from the team’ (both at 63%) remain the management activities that are seen as contributing most to helping a firm achieve its goals. As regards the dominant management style at their firm, 70% chose ‘Challenge & support’ with only 5% selecting ‘Command & control’.

4. After the 11% fall in their firm being on track for success from the last Tracker (79% to 68%), the gap between firms and key clients remains 7% but with both increasing their scores – 68% to 74% for firms; 61% to 66% for clients. 24% of firms believe that remote working has increased productivity, with 19% saying that it has decreased productivity. This compares with over 50% of firms saying that it had increased productivity in the Autumn 2021 tracker.

5. 27% of firms reported that more than 20% of their services based on invoiced value are being delivered by UK-based partners/employees to internal or external clients based outside the UK, with a further 19% reporting a number between 11% and 20%.

6. 69% of firms are looking for about the same amount of office space over the next 12 months. 85% of employees are working between a quarter and half the time from home – both percentages are the same as the last tracker.

7. Verbatim messages to Government can be found on the last pages of the infographic. These have already been shared with Government.

Strategy & Marketing research panel

The inaugural Strategy & Marketing tracker was completed between 14 and 28 May 2024 by 87% of the 68 members of the research panel of marketing leaders at mainly mid-market UK professional services firms. The findings of the functional priorities and AI sections were presented by Alastair Beddow of Meridian West on the May episode of the ‘Retuning your Firm’ show – click here to view – with the sustainability, innovation and training sections presented by him on the June episode- click here to view.

Strategy & Marketing research panel members also complete an annual Strategy & Marketing Benchmark. The findings of the 2025 Benchmark will be presented to members of the Forum’s <Strategy & Marketing group> at their in-person breakfast roundtable of 6 February 2025 in London, and also to the online audience for the ‘Retuning your Firm’ show on 28 February 2025.  

people inside room