Thought Leadership Intelligence™ launch event

Discover new ways to boost the quality of your firm’s thought leadership

Establishing your firm as a thought leader is essential for staying ahead in professional services. However, ensuring the quality of your content and measuring its effectiveness against competitors can be challenging.

Clients can encounter original fresh perspectives from any content item found on a website. Starting next month, Forum members will have easy access to tools that allow you to boost the quality of your firm’s thought leadership, and to directly influence innovative open rankings.

Tools that allow you to identify, publicise and promote quality content items to new audiences; to append AI summaries to increase engagement; to adjust your website for underperforming items; to set a minimum score for firmwide quality control; and to create and manage bespoke rankings that can be used to compare the thought leadership performance of your firm with any other firm worldwide.

In other words, tools that allow you to take control of your firm’s thought leadership.

Please join your peers for the launch of the first-ever Thought Leadership Intelligence™ rankings. They are based on an objective system with no judgement black box that each month provides consistent scores and improvement tips on every content item on a website. The system gives separate scores for 1) depth and accuracy; 2) structural integrity and readability; 3) engagement; and 4) visual quality.

The initial set of open rankings, sponsored by Williams Lea, has been generated from scoring around one million items found on the websites of 150 UK and US law firms. That’s an average of 7,000 items per firm. Composite scores for each item are averaged to generate the rankings, with items only visible to the originating member firm unless made public by that firm.

The launch webinar takes place on Monday 7 April at 16.30 UK time. Everyone at your firm who is involved in marketing or management is welcome. Please forward.