Strategy and Purpose: A Guide for Turbulent Times

In our April session, leading consultant Belden Menkus shares with us how rapid and uncertain change is reshaping the way firm leaders think about and deliver strategy and purpose. Drawing on insights from more than 150 conversations with senior leaders through his The Purposeful Strategist podcast, alongside original research into AI adoption across the legal sector, the session will examine why clarity of purpose, adaptability, and clear strategic choices are now central to firm success.

Key areas that the keynote will explore include:

• – How the broader context of geopolitical, technological, and market turbulence is reshaping what “strategy” means in practice
• – How law firms are navigating AI from a place of both urgency and uncertainty, and the strategic choices now emerging
• – How leaders can approach the practical “how” of strategy, including finding an approach to strategy that is a fit for your firm.

The session will combine thought leadership with practical frameworks, offering firmwide leaders clear perspectives and actionable takeaways for leading strategy in an AI-shaped era.

Hope you can join your peers.