Growth, retention and the role of marketing in the age of PE and AI

As increasing numbers of professional services firms take PE investment, as AI’s influence on the work of business services continues to grow, and with continued pressure on firms to maximise client growth and retention, what will BD and marketing look like in this new world?

Committee member, Rippan Vig, and Mary Cloonan, strategic adviser to professional services firms on growth, visibility and market position will share thoughts around current and potential future best practice for developing business. Join us for a stimulating discussion around the evolving role of business services and the interaction of so many moving parts