Communicating in times of conflict and on contentious topics: Whether to take a stand or not and how Gen Z is changing the debate

The October 7 atrocity in Israel and ensuing war in Gaza has shocked the world, but also divided communities and presented a challenge to many business leaders.

This is not the first time that protestors have entered the boardroom. From Anti-Apartheid boycotts and Brexit to #MeToo, Black Lives Matter, vaccine mandates and climate change, employees and clients increasingly expect to see their firms responding to the public discourse with a robust public stance.

On such contentious, often emotive, issues:

  • How do you strike the right balance between passionate members of your community and those holding firmly to the view that business should remain above the fray of social and political argument?
  • Does the younger cohort of Gen Z workers think and behave differently than longer established colleagues?
  • Has the pressure for ESG tick-box accountability morphed into a more continuous expectation of purposeful activism, even when taking a stand can mean making choices with financial consequences?


Join your peers in a stimulating conversation, sparked by our two insightful fire starters.

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May 23 2024


08:30 - 10:00


Oxera Consulting
200 Aldersgate, 14th Floor, London EC1A 4HD


Strategy & Marketing Group


  • Caroline Townsend
    Caroline Townsend
    Director of Partner Affairs, Linklaters

    Caroline joined Linklaters in 2023 from Latham & Watkins, where she practised as an Employment Lawyer for over seven years before serving as Director – Human Capital for more than 12 years.

  • Daniela Flores
    Daniela Flores
    Chairman & Founding Partner, Purpose Union

    Daniela has spent more than 15 years advising global organisations on their communications strategies. Her clients have included Compass, Natwest, Sanofi and Unilever. She is particularly passionate about gender equality and women in the workplace.

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