Time for a strategy check-up: highlights from the 2025 Strategy and Marketing benchmark

How are CMOs and Business Development leaders shaping their firm’s strategy for the next 12 months and beyond? How are they balancing opportunities for growth with the need to boost productivity and drive efficiency? How can they maximise the contribution of their functional teams to support firm-wide objectives?

Alastair Beddow – Managing Director of professional services consultancy Meridian West – will use the findings of the 2025 MPF Strategy and Marketing Benchmark to explore these questions alongside providing relevant case studies and other Meridian West research from across the sector.

This interactive session will provide you with an opportunity to learn fresh insights and discuss with your peers on topics including:

• Perspectives on the global economic outlook for professional services around the world, and what this means for firm strategy
• The implications for the firm’s marketing and BD functions, including key activities being planned to achieve firm’s priorities
• How firms around the world are using client listening to understand their client’s needs and adapt their services accordingly