BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.33.0//EN
X-ORIGINAL-URL:https://mpfglobal.com/
X-WR-CALNAME:Managing Partners' Forum
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-8a618b8f8f01a09230853dbe6f581c27@mpfglobal.com
DTSTART;TZID=Europe/London:20260702T083000
DTEND;TZID=Europe/London:20260702T100000
DTSTAMP:20260604T093610Z
CREATED:20260604
LAST-MODIFIED:20260604
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:Brand, value and growth: how do we really measure marketing’s contribution?
DESCRIPTION:In professional services, few topics generate more heat – and less clarity – than brand and measurement.\nMost leaders instinctively know that brand matters. It shapes trust, preference and reputation. Yet when budgets tighten or decisions get harder, the same question resurfaces:\nHow do we quantify marketing’s contribution to growth – and how confident should we be in the numbers we use?\nAt this session, we’ll take a pragmatic, leadership-level look at brand equity and measurement – not as an academic exercise but as a tool for better decision‑making.\nBringing together perspectives from inside a professional services firm and from the media and measurement world, the discussion will explore:\n\n– Why brand is best understood as a multiplier of commercial performance, not a standalone activity\n– The real challenges of measuring marketing impact in complex, regulated, long‑cycle businesses\n– Which metrics are genuinely useful for partners, COOs and boards – and which create false certainty\n– How firms can move towards stronger measurement discipline without over‑engineering or losing sight of judgement\n– What “good” looks like when marketing, finance and leadership share accountability for growth\n\nOur speakers will draw on live experience rather than theory, addressing what is realistically measurable today, what requires longer-term data maturity and how leaders can use imperfect information with confidence.\nWhether you are responsible for growth strategy, governance, investment decisions or firmwide performance, this session is designed to give you clearer language, sharper frameworks and more confidence in how you think about brand and value.\nWe hope you can join us for a thoughtful, practical conversation on one of the most persistent challenges facing professional services leaders.\nBook now\n
URL:https://mpfglobal.com/events/brand-value-and-growth-how-do-we-really-measure-marketings-contribution/
ORGANIZER;CN=Strategy & Marketing Group:MAILTO:
CATEGORIES:In Person member-only roundtable
LOCATION:Leigh Day Panagram 27 Goswell Road London
ATTACH;FMTTYPE=image/png:https://mpfglobal.com/wp-content/uploads/2026/06/Brand-value-and-growth-how-do-we-really-measure-marketings-contribution.png
END:VEVENT
END:VCALENDAR